OUR HISTORY
The gardens are the place where Silvia finds inspiration for her designer perfumes, the smells are an integral part of the experience of a garden: the essences of Giardini di Toscana are evocative of memories ranging from childhood to more intriguing moments, from the hypnosis of flowers to grandma's biscuits, from school pencils to invigorating citrus fruits; from the intangible undergrowth to the corporal musk.
Getting inebriated by the fragrances of your own garden during the day and also at night makes us live a true experience of the senses and the spirit; in Tuscany the garden is a meeting place between architecture and nature, the relationship between the work of man and the earth is the result of a loving understanding with a poetic flavour. It is in this land that the story of an olfactory journey among the fragrances of the most authentic perfumery originated in 1942.
In a picturesque medieval village in Casentino in the heart of Tuscany, the grandparents Giovan Piero and Emma Ducci opened the "shop", which became the Perfumery; the recipe book that the grandfather had written after his experience as a pharmacist, gained in creating fragrances and ointments, is still preserved today.
In the early 1960s, the business continued with his daughter Irma who, with her class, transformed the original business into a prestigious and elegant shop.
Silvia was born in this environment, creator-composer of designer perfumes from Giardini di Toscana, a line conceived as a union of craftsmanship and renewal, using the most sought-after raw materials treated with the most ancient and fascinating techniques.
OUR MISSION
Giardini di Toscana is a line of designer perfumes that is fully positioned within the "niche perfumery".
His creations always derive from a project that is based on emotions, memories, styles that have not been studied at the table to obtain easy commercialization, but spring from pure passion.
Giardini di Toscana is the result of natural evolution applied to the creativity of a family-run business, the satisfaction of a long-held desire, the expression of a harmony between people who share the same passions, an artistic form of expression which is complement to other similar expressions.
There are many stories from which perfumes originate and each creation is absolutely original, unique, distinctive and combines with very particular characters.
They are fragrances able to get noticed not for intrusiveness or intensity, but for aesthetic quality and originality, therefore suitable for "dressing" strong personalities who certainly do not seek to conform to current trends.
If conventional perfumery tends to impose the same smell on the most diverse age groups and styles possible to achieve a turnover target, the niche tends instead to offer a different and particular fragrance for each individual character. The empathy between perfume and consumer is absolutely fundamental and the assistance provided in finding the right match is the real added value that will guarantee customer loyalty over time.
So the niche tends to create innovation and identify products and perfumes that may have a demand regardless of fashions, so as to guarantee a return over the long term. The keyword of the Giardini di Toscana line is "eco-luxury", i.e. luxury products based on organic and eco-sustainable ingredients, with a great naturalistic value. The theme of sustainability is now so important that it is no longer just a trend, but a real must.
Translating eco-luxury into a perfume is the real mission for the fragrances of Giardini di Toscana.
