GIARDINI DI TOSCANA
OUR STORY
Gardens are the place where Silvia finds inspiration for her signature perfumes, scents are an integral part of the experience of a garden: the essences of Giardini di Toscana evoke memories that range from childhood to more intriguing moments, from the hypnosis of flowers to grandmother's biscuits, from school pencils to invigorating citrus fruits; from the intangible undergrowth to the corporeal musk.
Being intoxicated by the fragrances of your garden during the day and also at night makes us live a true experience of the senses and the spirit; In Tuscany, the garden is a meeting place between architecture and nature, the relationship between the work of man and the land is the fruit of a loving understanding with a poetic flavor. It is in this land that the story of an olfactory journey through the fragrances of the most authentic perfumery began in 1942.
In a picturesque medieval village in Casentino, in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened the "shop", which became the Perfumery; Even today, the recipe book that her grandfather had written after his experience as a pharmacist, gained in creating fragrances and ointments, is preserved.
At the beginning of the 1960s, the business continued with his daughter Irma who, with her class, transformed the original business into a prestigious and elegant shop.
In this environment, Silvia was born, creator-composer of signature perfumes for Giardini di Toscana, a line conceived as a union of craftsmanship and renewal, using the most sought-after raw materials treated with the most ancient and fascinating techniques.
OUR MISSION
Giardini di Toscana is a line of signature perfumes that fully positions itself within the "niche perfumery".
Its creations always derive from a project based on emotions, memories, styles that have not been studied at the table for easy marketing, but arise from pure passion.
Giardini di Toscana is the result of natural evolution applied to the creativity of a family-run business, the satisfaction of a long-cherished desire, the expression of harmony between people who share the same passions, an artistic form of expression that complements other similar expressions.
There are many stories from which perfumes originate, and each creation is absolutely original, unique, distinctive, and pairs with very particular characters.
They are fragrances that stand out not for their invasiveness or intensity, but for their aesthetic quality and originality, therefore suitable for "dressing" strong personalities who certainly do not seek to conform to current trends.
If conventional perfumery tends to impose the same scent on the most diverse age groups and styles possible to achieve a turnover target, the niche tends instead to offer a different and particular fragrance for each individual character. Empathy between perfume and consumer is absolutely fundamental, and the assistance provided in finding the right match is the real Added value that will ensure customer loyalty over time.
Therefore, the niche tends to create innovation and identify products and perfumes that can generate demand regardless of trends, thus ensuring a long-term return. The key word for the Giardini di Toscana line is "eco-luxury," meaning luxury products made from organic and eco-sustainable ingredients, with a strong naturalistic focus. The topic of sustainability is now so important that it is no longer just a trend, but a true must.
Translating eco-luxury into a perfume represents the true mission for Giardini di Toscana fragrances.
