GARDENS OF TUSCANY
OUR HISTORY
The gardens are the place where Silvia finds inspiration for her signature perfumes, the smells are an integral part of the experience of a garden: the essences of Giardini di Toscana are evocative of memories that go from childhood to more intriguing moments, from the hypnosis of flowers to grandmother's biscuits, from school pencils to invigorating citrus fruits; from the intangible undergrowth to the corporeal musk.
Being intoxicated by the fragrances of our own garden during the day and also at night makes us live a true experience of the senses and the spirit; in Tuscany the garden is a meeting place between architecture and nature, the relationship between the work of man and the earth is the result of a loving understanding with a poetic flavour. It is in this land that the story of an olfactory journey among the fragrances of the most authentic perfumery originated in 1942.
In a picturesque medieval village in Casentino in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened the "shop", which became the Perfumery; the recipe book that the grandfather had written after his experience as a pharmacist, gained in creating fragrances and ointments, is still preserved today.
At the beginning of the 1960s, the activity continued with his daughter Irma who with her class transformed the original activity into a prestigious and elegant shop.
Silvia was born in this environment, creator-composer of signature perfumes of Giardini di Toscana, a line conceived as a union of craftsmanship and renewal, using the most refined raw materials treated with the most ancient and fascinating techniques.
OUR MISSION
Giardini di Toscana is a line of designer perfumes that is fully positioned within the "niche perfumery".
Its creations always derive from a project that is based on emotions, memories, styles that have not been studied on a table to achieve easy marketing, but arise from pure passion.
Giardini di Toscana is the result of natural evolution applied to the creativity of a family-run business, the satisfaction of a long-held desire, the expression of harmony between people who share the same passions, an artistic form of expression that complements other similar expressions.
There are many stories from which perfumes originated and each creation is absolutely original, unique, distinctive and combines with very particular characters.
They are fragrances capable of getting noticed not for intrusiveness or intensity, but for aesthetic and quality originality, therefore suitable for "dressing" strong personalities who certainly do not seek to conform to current trends.
If conventional perfumery tends to impose the same smell on the most diverse age groups and styles possible to achieve a turnover objective, the niche instead tends to propose a different and particular fragrance for each individual character. Empathy between perfume and consumer is absolutely fundamental and the assistance provided in finding the right combination is the real added value that will guarantee customer loyalty over time.
Therefore the niche tends to create innovation and identify products and perfumes that can have a demand regardless of fashions, so as to guarantee a return in the long term. The key word of the Giardini di Toscana line is "eco-luxury", that is, luxury products based on organic and eco-sustainable ingredients, with a great naturalistic value. The theme of sustainability is now so important that it no longer represents just a trend, but a real must.
Translating eco-luxury into a perfume represents the true mission for Giardini di Toscana fragrances.
