ISABEY
ORIGIN
Baron Henri James de Rothschild comes from the English branch of this illustrious 7th family. This brilliant philanthropist, doctor of medicine, is passionate about the research work of Pierre and Marie Curie, which he supports. Aware of the commercial challenges of the booming luxury perfumery, Henri James de Rothschild understood that perfume was a specifically French way of life that was exported throughout the world.
It was with his support that the Paris Society of Rare Essences and Perfumes was founded on 5 March 1924
Isabey refers to the eponymous French painter and miniaturist whose numerous works had been acquired by the Rothschilds during the 19th century. A name with a beautiful resonance, refined perfumes presented in bottles and artistic cases, this is what was needed at all costs to be able to participate in the highly anticipated International Exhibition of Modern Decorative Arts in Paris in April 1925.
Celebrity perfumes
The phenomenon of perfumes of celebrities and muses of theater or cinema
does not date back to the present day. Isabey launches into the race with Parfum d'Yvonne
Printemps and Parfum de Sacha Guitry, two sacred monsters of the Parisian scene…
Then for Natalina Cavalieri, whose fame and legendary beauty interest the world of perfumers and cosmetics. By creating her Beauty Institute, Lina Cavalieri signed a line of skin care products under license with Parfums Isabey and her perfume which she named Monna Lina, a name chosen in reference to the famous portrait of the Mona Lisa by Leonard de Vinci.
The American years
In the 1930s, Isabey perfumes became more discreet in Europe, but made some beautiful productions especially for the American market: Tendres Nuits (tender nights), Garden of Love and even Prends-moi (take me).
From 1932, Isabey perfumes were purchased by the Parisian Society of Perfumers, then the Maison closed its doors against the backdrop of the world war.
A never-ending story
Acquired in 1999 by the Panouge group, the saga of Isabey Paris, legendary perfume house, still continues today:
the legendary eau de parfums are presented in a bottle and a box, both timeless relics of the past. The timeless and unique Art Deco bottle of Bleu de Chine and the sophisticated box of Trésor Caché have been ideally combined to create a contemporary design.
