CUORIO
Cuorio is a virile fragrance, with a strong character.
It tells the story of a passion, of a severe environment that shapes personality and of the visceral trace that a smell can leave on the skin.
For the creator of Jupilò, this perfume is a piece of life: the memory of the years of boxing.
Heart is not just pride and energy, intensity and drive.
Overall, the aggressive and pungent charge characterizes the composition which then dissolves into floral and fruity hints and sweet vanilla notes, to leave an imprint that speaks of leather and heart.
TOP NOTES
Lily of the valley, Amber, Leather
HEART NOTES
Tonka Bean, Raspberry, Leather
BASIC NOTES
Vanilla, Sweet notes, Musk
REFINED SYNESTHESIA
Jupilò is the perfect agreement between apparent contrasts and unexpected harmonies.
It is the geographical crossroads of a life path that links Rome and Paris, bohemian environments and dolce vita, French nose laboratories and oenology methods.
It is, last but not least, the echo of family memories that resonate in the heart and mind of Lorenzo Zaccheo, soul of the brand, who manages to combine the delicate sensitivity of the sommelier, the demanding rationality of the prince of the court and the instinct virile and impetuous of the boxer.
The passion for beauty, with a simple and exclusive taste, is the underlying theme of the entire project.
The eclectic perfectionism that Lorenzo places in the careful and rigorous selection of the best essences, symbols and quality materials that characterize the packaging translates into an essential style with refined, elegantly luxurious details.
Jupilò is the search for the "great perfume", conducted in collaboration with some of the best noses in the world: Vanina Muracciole, Arturetto Landi, Christian Carbonnel.
A cathartic and metaphysical process that starts from a memory and the attempt to bridge distances. Because perfume is a divine essence and its memory can make us eternal.
A PERFECT ITALIAN STYLE
The appearance of the pack is essential, sober and refined at the same time. It highlights a geometric and rational imprinting that combines well with the luxury elements that recur in Jupilò's style.
The cap made of fine Zamak, the result of the research and planning of a well-known studio of Italian architects and designers, stands out as a seal on the bottle. The inverted step pyramid is a reference to the mixture classification method. The version presented at Esxence is entirely painted in gold.
