GRITTI

Gritti Venetia - Profumi Made in Italy fin dal Cinquecento

Rebel of Italian niche perfumery and owner of Gritti Venetia, Luca Gritti is a self-taught perfumer who works in the wake of an ancient and noble family tradition that has its roots in 16th century Venice. The Gritti dynasty is famous for being one of the most important importers of Venetian spices of all time. Yet it is also a family of politicians: the Doge of Venice Andrea Gritti and his son Alvise Gritti, a famous merchant and diplomat.

Passion and long experience in perfume ingredients have brought Luca Gritti into the world of niche fragrances. Initially a successful producer of high-end perfume brands, he launched Gritti Venetia in 2009 and revolutionized the niche fragrance business, giving it a touch of luxury perfume: not only the highest selection of raw materials, but the attention to every detail, from the handmade caps of the White Collection to the velvet boxes of Gritti Privé.

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