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The 80s of the last century: Giovanni Di Massimo, talented pharmacist, curious herbalist, enterprising researcher creates, in an ancient building in the heart of Florence, "Palazzo Vecchio Spezierie": niche perfumes, natural cosmetics and natural supplements of absolute quality and style.
Dr. di Massimo has been a pharmacist since 1965. He managed several pharmacies in Italy, but he began very early to create handcrafted products of his own formulation as he felt the strong need to bring natural phytocosemtic and phytotherapeutic products back to his pharmacies.
In 1978 he decided to take a sabbatical year by moving with his family to the Marche countryside to study plants, flowers and phytotherapy more deeply and full-time and to plan and implement his brand and its formulas. He therefore leaves the pharmacy to devote himself completely to this activity and to carry out this project he moves to Florence. Its mission has always been one and very clear: to create phytocosmetic and phytotherapeutic products to address people's need to seek physical and mental balance.
At the dawn of the new century, Francesca Di Massimo, his daughter, with managerial experience, arrives at herbal sciences and directs her training to deepening the formulation of fragrances, cosmetics and phytotherapy. With the second generation the brand is consolidated in Europe and in the world!