Fragonard, A Story, A Family

It is with the approach of the First World War that Eugène Fuchs, with an innate entrepreneurial spirit that has already been conquered by the magic of perfume, decides to create his company based on an absolutely new concept, that of the direct sale of perfumed products to tourists who begin to discover the charm of the Riviera. On these bases, the Parfumerie Fragonard was born in 1926. The choice of the name of the famous painter originally from Grasse, Jean-Honoré Fragonard (1732-1806), is a tribute that Eugène Fuchs then wanted to pay both to the city of Grasse which welcomed him with his family, and to the refinement of the arts of the eighteenth century. This choice also underlines the desire to inscribe the activity in respect of traditions.

The spirit of the House is faithfully perpetuated by the three following generations who take over the reins of the company. On their initiative, new production and sales units were created in Grasse and Eze, as well as in Paris. It is Jean-François Costa who undertakes the modernization of the company. A great art lover, during the 1970s he brought together his collections of objects linked to the history of perfumery to give rise to the Grasse museum and two Parisian museum-shops. The initiative contributes to the already established prosperity of Fragonard by adding a cultural dimension.

Today it is the daughters, Agnès and Françoise who manage the future of the House. Concerned about making their contribution to building the company by adapting to new ways of life, the sisters elaborate a whole refined universe inspired by Provence or colorful instead of exoticism around the perfumed products of the House.

Fragonard