GIARDINI DI TOSCANA
OUR STORY
Gardens are the place where Silvia finds inspiration for her signature perfumes, scents are an integral part of the experience of a garden: the essences of Giardini di Toscana evoke memories that range from childhood to more intriguing moments, from the hypnosis of flowers to grandmother's biscuits, from school pencils to invigorating citrus fruits; from the intangible undergrowth to the corporeal musk.
Being intoxicated by the fragrances of your garden during the day and also at night makes us live a true experience of the senses and the spirit; In Tuscany, the garden is a meeting place between architecture and nature; the relationship between man's work and the land is the fruit of a loving, poetic understanding. It is in this land that the story of an olfactory journey through the fragrances of the most authentic perfumery began in 1942.
In a In a picturesque medieval village in Casentino, in the heart of Tuscany, grandparents Giovan Piero and Emma Ducci opened the "shop", which became the Perfumery; the recipe book that the grandfather had written after his experience as a pharmacist, gained in creating fragrances and ointments, is still preserved today.
At the beginning of the 1960s, the business continued with his daughter Irma who, with her class, transformed the original business into a prestigious and elegant shop.
In this environment, Silvia was born, creator-composer of signature perfumes for Giardini di Toscana, a line conceived as a union of craftsmanship and renewal, using the most sought-after raw materials treated with the most ancient and fascinating techniques.
OUR MISSION
Giardini di Toscana is a line of designer perfumes that fully positions itself within the "niche perfumery".
Its creations always derive from a project based on emotions, memories, and styles that have not been studied for easy marketing, but arise from pure passion.
Giardini di Toscana is the result of natural evolution applied to the creativity of a family-run company, the satisfaction of a long-cherished desire, the expression of harmony between people who share the same passions, an artistic form of expression that complements other similar expressions.
There are many stories from which the perfumes originate, and each creation is absolutely original, unique, distinctive, and combines with very particular characteristics.
These fragrances stand out not because of their invasiveness or intensity, but rather because of their aesthetic quality and originality, making them suitable for "dressing" strong personalities who certainly don't seek to conform to current trends.
While conventional perfumery tends to impose the same scent on the most diverse age groups and styles possible to achieve a turnover target, niche perfumeries tend to offer a different and unique fragrance for each individual character. Empathy between perfume and consumer is absolutely fundamental, and the assistance provided in finding the right match is the true added value that will guarantee customer loyalty over time.
Therefore, niche perfumeries tend to create innovation and identify products and perfumes that can be in demand regardless of fashion, thus ensuring a long-term return. The key word for the Giardini di Toscana line is "eco-luxury". That is, luxury products made with organic and eco-sustainable ingredients, with a strong naturalistic focus. The topic of sustainability is now so important that it is no longer just a trend, but a true must.
Translating eco-luxury into a perfume represents the true mission for Giardini di Toscana fragrances.
